Product Information Management System
DAM stands for Digital Asset Management and is a system that helps you store, share, search, edit, organize, and reuse digital assets. That includes images, icons, illustrations, videos, PDFs, infographics and more.
The system paves the way for efficient and time-saving workflows and collaboration with digital, visual materials.
With a DAM system, you get a shared collection in one, secure place, where finding relevant files is easy and efficient. This means that sharing files inside and outside the company will be easier and faster. Accessing files will also be easier, as colleagues and collaborators will not have to depend on a single contact person to share materials.
Another advantage of the DAM system is the consistent use and reuse of the right and latest materials, ensuring brand consistency.
All businesses can benefit from a DAM system to easily retrieve and redistribute the right files to the right stakeholders and systems.
Perhaps you are currently using a shared drive and are struggling to locate files and finding the latest version of them.
You may also experience that your employees spend a lot of time searching for files, not just for internal use, but also on behalf of partners. A lack of structure can result in an inconsistent brand expression, poor quality control and thus delayed time-to-market for products and services, because the processes are too cumbersome.
Photos, videos, audio files, documents and other creative file types can be organized in a DAM system.